Videojournalism is written for the new generation of "backpack" journalists. The solo videojournalist must find a riveting story; gain access to charismatic characters who can tell their own tales; shoot candid clips; expertly interview the players; record clear, clean sound; write a script with pizzazz; and, finally, edit the material into a piece worthy of five minutes of a viewer's attention. Videojournalism addresses all of these challenges, and more—never losing sight of the main point: telling a great story.
This book, based on extensive interviews with professionals in the field, is for anyone learning how to master the art and craft of telling real short-form stories with words, sound, and pictures for the Web or television. The opening chapters cover the foundations of multimedia storytelling, and the book progresses to the techniques required to shoot professional video, and record high- quality sound, and market the resulting product... [more]
Viewer Friendly TV Journalism
Developed from the established traditions of print and radio journalism, television journalism has often failed to reach its potential to develop away from these other media. However, because of the synthesis of words, pictures, and sound, television journalism has the ability to shift from simply reporting the news to weaving stories. In Fascination, veteran television journalist Nancy Graham Holm incorporates years in the field and extensive teaching experience to produce an instructive and entertaining guide to all aspects of television journalism. With a dual focus on aesthetics and technique, this book instructs the reader on the best way to use visuals and sound, different reporting techniques, and appropriate behaviour for journalists. Each chapter benefits from real-world examples and helpful tips to guide the reader through each stage of television journalism. This book is an excellent guide for those wanting to start a career in television journalism as well as seasoned professionals wishing to gain a new perspective.... [more]
Multimedia Foundations: Core Concepts for Digital Design
Understand the core concepts and skills of multimedia production and digital storytelling using text, graphics, photographs, sound, motion, and video. Then, put it all together using the skills that students have developed for effective project planning, collaboration, visual communication, and graphic design.
Presented in full color with hundreds of vibrant illustrations, Multimedia Foundations trains students in the principles and skill sets common to all forms of digital media production, enabling students to create successful, engaging content, no matter what tools they are using... [more]
Beyond Powerful Radio: A Communicator's Guide to the Internet Age—News, Talk, Information and Personality, 2nd Edition
Creating Powerful Radio by Valerie Geller is a step-by-step guide to help students learn how to excel at being programmers, managers and on-air professionals. Geller draws on her vast knowledge and experience to explain the techniques of producing and presenting information, storytelling, news, talk and personality radio.
Show your students how to grow audiences, build exciting programming, develop strong air personalities, learn methods to spread the word about your station, write, produce and deliver powerful news, and more! This text is accompanied by a comprehensive instructor manual.
A full Instructor's Manual is available and contains complete lesson plans for Creating Powerful Radio - Getting, Keeping & Growing Audiences, by Valerie Geller—that can be taught over one or two quarters or semesters... [more]
Electronic Media: Then, Now, and Later, 2nd Edition
Electronic Media: Then, Now, and Later, 2nd Edition connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later" approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media... [more]
Communication Technology Update and Fundamentals, 12th Edition
Now in its 12th edition, Grant/Meadows' Communication Technology Update and Fundamentals has become an indispensable information resource for business, government, and academia.
New communication technologies are being introduced at an astonishing rate. Making sense of these technologies is increasingly difficult. Communication Technology Update is the single best source for the latest developments, trends, and issues in communication technology.
As always, every chapter has been completely rewritten to reflect the latest developments and market statistics, and now covers digital signage, cinema technologies, social networking, and telepresence, in addition to the dozens of technologies explored in the previous edition. The book also features industry structure and regulation, history, and theory along with full coverage of the latest technologies! ... [more]
White Space Is Not Your Enemy: A Beginner's Guide to Communicating Visually Through Graphic, Web and Multimedia Design
Designing a brochure or website without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space Is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.
This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work...[more]
Writing for Visual Media, 3rd Edition
This book looks at the fundamental problems a writer faces as a beginner learning to create content for media that is to be seen rather than read. It takes students from basic concepts to a first level of practice through explicit methods that train students to consistently identify a communications problem, think it through, and find a resolution before beginning to write.
Through successive exercises, Writing for Visual Media helps students acquire the basic skills and confidence they need to write effective films, corporate and training videos, documentaries, ads, PSAs, TV series, and other types of visual narrative. A new chapter looks at adaptation as a specific script writing problem. Writing for Visual Media also lays a foundation for understanding interactive media and writing for non-linear content with new chapters that cover writing for the web, interactive corporate communication, instructional media, and video games...[more]
Managing Electronic Media: Making, Marketing, and Moving Digital Content
Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. .
Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today’s market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment...[more]
Broadcast Century and Beyond: A Biography of American Broadcasting, 5th Edition
Broadcast Century and Beyond is a popular history of the most influential and innovative industry of the century. The story of broadcasting is told in a direct and informal style, blending personal insight and authoritative scholarship to fully capture the many facets of this dynamic industry. The book vividly depicts the events, people, programs, and companies that made television and radio dominant forms of communication. The latest edition includes coverage of all the technologies that have emerged over the past decade and discusses the profound impact they have had on the broadcasting industry in political, social, and economic spheres. “Broadcasting” as a whole has been completely revolutionized with the advent of YouTube, podcasting, iphones, etc, and the authors show how this closing of world-wide broadcasting channels affects the industry...[more]
Broadcast News Writing, Reporting, and Producing, 5th Edition
Broadcast News Writing, Reporting, and Producing presents a solid foundation for any student learning how to become a broadcast journalist in today's world of convergent journalism. The broadcast industry continues to morph as newer and more advanced content platforms are hatched and developed, and broadcast journalists must understand how to writer, report, and produce for multiple platforms simultaneously.
Broadcast News Writing, Reporting, and Producing is completely overhauled to reflect the trends of convergent journalism on every page. New co-author Frank Barnas brings a multi-faceted perspective of writing, reporting, and producing that allows for multi-platform delivery systems, and shows students with real-world examples the functions and practices of today's media. The new edition has been rewritten and restructured to accommodate common 16-week course modules, and is now divided into four major sections of the news: gathering, writing, reporting, and producing... [more]
The Radio Station: Broadcast, Satellite and Internet, 8th Edition
The Radio Station is considered the standard work on radio media. It remains a concise and candid guide to the internal workings of radio stations and the radio industry in all of its various forms. A comprehensive blueprint, this book details the functions performed successfully within every well-known station. Not only will readers understand how each job is best performed, they will know how it meshes with those of the rest of the radio station staff. For readers uncertain of career goals, this book provides a solid foundation in who does what, when, and why.
In a fresh and engaging style, The Radio Station, Eighth Edition, details all departments within a radio station—be it a terrestrial, satellite, or Internet operation—from the inside-out, covering technology to operations, and sales to syndication. It also offers an overview of how government regulations affect radio stations today and how radio stations have adapted to new communications technologies... [more]
Broadcast Announcing Worktext: A Media Performance Guide, 3rd Edition
The Broadcast Announcing Worktext provides the aspiring broadcast performer with the skills, techniques, and procedures necessary to enter this highly competitive field. In addition to the principles of good performance, this text addresses the importance of audience and how to change message to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered.
Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects that encourage active participation. The self-study sections allow for a practical hands-on application of key concepts in the material. The Worktext format, with many real-life examples, combines both traditional textbook learning and practical experience. Each chapter concludes with a self-study section students can use to test themselves, along with projects students can use for additional practice. The projects also include helpful notes and tips for completion... [more]
Audio Production Worktext: Concepts, Techniques, and Equipment, 6th Edition
- Previously titled Radio Production Worktext, this new edition features special emphasis on the impact of media convergence, stressing the theme that audio content is now utilized on multiple platforms, while still providing a thorough introduction to the modern radio production studio, equipment, and techniques to accomplish radio production work
- New chapters addressing the basics of field recording and production planning are also included.
- Convenient, hands-on worktext format provides a complete resource for learning and teaching
- Companion CD-ROM provides project material, quizzes, and demonstrations of key audio techniques and concepts... [more]
Real-World Media Ethics:
Inside the Broadcast and Entertainment Industries
There are many books available
on media ethics, but most of the others focus on current affairs
and journalism. Real-World Media Ethics centers the spotlight
on the broadcast and entertainment industries, and how ethical
dilemmas and situations arise. The author offers 20+ years of
experience as an ABC executive—his
behind the scene knowledge lends an inside perspective not found
anywhere else. He breaks down numerous case studies into the ETHICS
rubric (Evaluate-Truth-Harm-Investigate-Codes) to demonstrate to
students how to analyze a situation with a moral and ethical reasoning
skill set. “You Decide” sections challenge readers
to figure out how they would handle ethical situations using real-world
examples. The Companion Website features interviews and clips with
media professionals that help demonstrate timeless ethical principles
in practice... [more]
Public Affairs Reporting Now: News of, by and for the People
Everyday life, whether the
issues or events arise next-door or a continent away, raises
questions and concerns that the public counts on journalists
to answer and, more important, confront.
More than ever before, people rely on the news media for warnings,
explanations and insights. The profession – and society – cannot
afford lazy, inept, uncommitted journalists. Today’s reporters
must learn how to cover public affairs intelligently and thoroughly.
First they must learn about the institutions and people who influence
the news; understanding how a legislative conference committee
functions or how a trial is conducted remain important prerequisites.
But it is not enough merely to know how to report. Journalists
must also understand how they see, define and influence the news... [more]
Roll! Shooting TV News: Views From Behind the Lens
Roll! Shells fly overhead
as night-scopes capture deadly fire fights with an eerie green
hue, a category 5 hurricane devastates the Big Easy, hidden cameras
enter a Cambodian village of brothels and a veteran journalist
interviews himself throughout his own brain surgery. Part non-fiction
drama, part trade publication, part text book, all woven together
giving the reader a look through the viewfinders of the very
best television photojournalists... [more]
An Introduction to Writing for Electronic Media: Scriptwriting Essentials Across the Genres
The call for quality and knowledgeable multi-platform writing is always
in high demand. Author Robert Musburger’s An Introduction to Writing for Electronic Media presents students with a survey of the many types of electronic media writing and explains how to do it.
Musburger focuses on the qualifications needed to write for animation versus radio or television, and news versus corporate training. Sample scripts help the student learn by example while modeling their own scripts. Production files illustrate the integral role writers play in the production process. Individual movie frames allow instructors and
students to compare these to the real scripts... [more]
Writing for Multimedia and the Web: A Practical Guide to Content Development for Interactive Media, 3rd Edition
Learning how to write for just one type of interactive media, such as websites or games, is not enough—to be truly successful as an interactive writer or designer, you need to understand how to create content for all types of new media.
- Writing games for female audiences: Nancy Drew
- Developing content for e-learning courses: Interactive Math Lessons
- Adding story to a simulation: Amped III
- Creating an immersive, multimedia experience: New England Economic Adventure
- Glossary of multimedia, web, and interactive writing terms
Electronic Media Management, Revised, 5th Edition
- Explains the current state-of-play
of today's media management challenges and solutions
- Tracks the
emergence and importance of the Internet and its challenges for
- Includes new case studies that encourage the student
to apply the text matter to contemporary problems
The fifth edition of this classic text features important updates
and advancements that reflect the significant changes in electronic
media in recent years. The Internet is viewed as a pivotal information
transmission format as well as the convergence among other media
that is growing at a rapid speed.... [more]
Convergent Journalism, an Introduction: Writing and Producing Across Media
For today’s students,
Journalism isn’t just print -
it’s multi-platform: web, video, audio, image and text!
Teach your students how to deliver news via any type of media.
This textbook introduces students to the skills needed to be a
converged journalist. Help them to increase their vision and expand
their thinking beyond broadcast and print. Broaden their sense
of distribution options to include online, air waves, magazines,
PDAs, cell phones and electronic paper... [more]