TEXTBOOKS for
Media Management Courses

Multimedia Foundations: Core Concepts for Digital Design
Vic Costello
ISBN: 978-0-240-81394-3

Understand the core concepts and skills of multimedia production and digital storytelling using text, graphics, photographs, sound, motion, and video. Then, put it all together using the skills that students have developed for effective project planning, collaboration, visual communication, and graphic design.

Presented in full color with hundreds of vibrant illustrations, Multimedia Foundations trains students in the principles and skill sets common to all forms of digital media production, enabling students to create successful, engaging content, no matter what tools they are using... [more]

Electronic Media: Then, Now, and Later, 2nd Edition
Norman J. Medoff
Barbara K. Kaye
ISBN: 978-0-240-81256-4

Electronic Media: Then, Now, and Later, 2nd Edition connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later" approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media... [more]

Managing Electronic Media: Making, Marketing, and Moving Digital Content
Joan Van Tassel
Lisa Poe-Howfield
ISBN: 978-0-240-81020-1

Managing Electronic Media recognizes the changes in technology in the global marketplace and the impact these innovations have on media organizations and their integral business practices. It goes beyond the typical media management book by covering media enterprises as large scale businesses that must operate in a converged environment, rather than in separate silos of activity. .

Managing Electronic Media lays the groundwork for understanding and participating in digital content creation, marketing, and distribution. It provides the concepts and vocabulary that managers use to meet the challenges of today’s market and to position their organizations to succeed in a relentlessly dynamic 24/7 business environment...[more]

Electronic Media Management, Revised, 5th Edition
Peter K. Pringle
Michael F. Starr
ISBN: 978-0-240-80872-7

• Explains the current state-of-play of today's media management challenges and solutions • Tracks the emergence and importance of the Internet and its challenges for media managers • Includes new case studies that encourage the student to apply the text matter to contemporary problems

The fifth edition of this classic text features important updates and advancements that reflect the significant changes in electronic media in recent years. The Internet is viewed as a pivotal information transmission format as well as the convergence among other media that is growing at a rapid speed.... [more]