TEXTBOOKS for
Music Business Courses

The Art of Music Publishing: An Entrepreneurial Guide to Music Publishing and Copyright for the Media, Film and Music Industries
Helen Gammons
ISBN: 978-0-240-52235-7

Gammons’ The Art of Music Publishing is the gateway for those looking to pursue a career in the lucrative and exciting area of music publishing, which is the complicated business of acquiring and registering copyrights for musical compositions and promoting and authorizing the use of these compositions in recordings, radio, television, motion pictures, live performances, print, or other media. This title, along with a supporting website featuring video interviews and podcasts with music business legends, offers a hands-on perspective so readers will understand the role of the publisher, copyright, managing rights, income streams and contracts as they enter into the exciting, high-risk, high-reward music business... [more]

Artist Management for the Music Business, 2nd Edition
Paul Allen
ISBN: 978-0-240-81501-5

Artist Management for the Music Business provides clear, in-depth information on what to do as an artist manager and how to do it, preparing the reader for the realities of directing the careers of performers in the risky but rewarding music business. The book prepares the reader for a successful career looking at the application of classic management theory to artist management, featuring profiles of artist managers, an exclusive and detailed template for an artist career plan, and samples of major contract sections for artist management and record deals. Updated information including a directory of artist management companies is available on the companion website. Artist Management for the Music Business is written for record industry employees who want to know both what to do as a professional artist manager and how to do it as well as for all students studying music business or industry programs... [more]

Record Label Marketing, 2nd Edition
Tom Hutchison
Amy Macy
Paul Allen
ISBN: 978-0-240-81238-0

Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry... [more]

Web Marketing for the Music Business
Tom Hutchison
ISBN: 978-0-240-81044-7

Interested in promoting, selling and distributing music online, got the website but not sure what to do next? is Web Marketing for the Music Business designed to help develop the essential internet presence they want and need.

Looking at how the web has developed, providing instructions on how to set up a website as well as how to use the Internet to promote the artist and the website. The book includes information on maximizing websites to increase traffic, online grassroots marketing tactics that will advance an artists career and social networking sites such as MySpace. There is also a dedicated website with online resources for web support to give the information needed to confidently market music online....[more]